There are many reasons but most times it's cause social media and movies has played a role into making farmers or farming look like a poor man's job. On all the platforms these days, you only see the glamorized lifestyles of city people with their fancy careers and possessions. Farming is almost never portrayed positively.
All the influencers on Instagram and YouTube seem to flaunt their fancy gadgets and jetset holidays, which creates FOMO in young people who then don't want to be left behind that rural life.
While in reality, modern farming can be very technical with machinery and also provide a good livelihood if done right. But these positive aspects that could attract youth are rarely highlighted on social or other media.
Maybe we need to promote more stories of prosperous farmers and the opportunities in agriculture today to change the one-sided narrative. The government and organizations should find ways to partner with online content creators too to showcase the modern, lucrative side of farming careers. This may help boost interest in young people and address the lack of new blood in the sector.
All the influencers on Instagram and YouTube seem to flaunt their fancy gadgets and jetset holidays, which creates FOMO in young people who then don't want to be left behind that rural life.
While in reality, modern farming can be very technical with machinery and also provide a good livelihood if done right. But these positive aspects that could attract youth are rarely highlighted on social or other media.
Maybe we need to promote more stories of prosperous farmers and the opportunities in agriculture today to change the one-sided narrative. The government and organizations should find ways to partner with online content creators too to showcase the modern, lucrative side of farming careers. This may help boost interest in young people and address the lack of new blood in the sector.